- A few years ago, everyone was clicking. Web designers were advised against creating websites with information appearing below-the-fold.
- As mobile phones and tablets gained wider adoption, it looked like the swipe might become standard fare.
- Today, the rise of dynamic content necessitated a better solution than pagination designed for static content. Few other methods for displaying information produce the curiosity to see the new comment or next tweet like the infinite scroll.
- Another design pattern is the masonry grid. For instance, Pinterest.com forces the eye to zig-zag through content, slowing down your scrolling but packing more images onto the screen at any given point.
The barrage of enticing content speeds users up, requiring them to scroll, while the grid slows them down, retaining their attention and moderating their thirst for more stimulation.
The growing range of devices, from hand-held mobile, to desktop displays, to wall-sized projections, challenge designers to develop intuitive interfaces to provide users with a consistent experience.